12 months into its Good Impressions initiative, Go Media is excited to announce that its clients have donated 57 million Good Impressions to 12 benefitting organisations. This significant milestone showcases the substantial advertising value that has been contributed, equivalent to 20,804 hours of positive messaging across Go Media's nationwide digital billboard network.

"In the past 12 months, we have witnessed an increased interest from businesses seeking to support our work. We are immensely grateful for the exposure that Go Media has provided us and the extensive reach it has achieved nationwide," said Madi Walter, Communications and Admin Manager at KiwiHarvest.

Good Impressions is an initiative that empowers Go Media's customers to actively donate advertising value on their digital billboards to organisations that are making positive social impacts throughout Aotearoa. Out of the 57 million impressions donated, 21 million have been allocated to Uplifting our Wellbeing, 20 million to Uplifting our Environment, and 16 million to Uplifting our People.

Reflecting on the journey, Isabella Dervan, Marketing Specialist at Go Media, stated, "Throughout this endeavour, we have gained invaluable insights and had the privilege of creating unforgettable moments with our partner organisations, clients, dedicated staff, supportive whānau, and friends."

The Go Media team is already preparing to select the next round of benefitting organisations and plans to announce them early in July. "We eagerly anticipate welcoming new organisations on board and leveraging the knowledge gained from the past year to ensure an even more successful next round of Good Impressions," added Isabella.