This 12x3m billboard is located on the top of the Fraser St Shops on the corner of SH2 (15th Avenue). It targets a captive audience traveling along SH2 from the Bethlehem, Auckland and Rotorua traveling into the CBD, Mt Maunganui, Welcome Bay or Papamoa. This is one of the busiest intersections in the centre of the Tauranga District. The site is in the vicinity of the popular Fraser Cove Shopping Centre and provides a captive message for all commuters. Great exposure at controlled traffic lights.