This digital billboard is situated on State Highway 1 at the busy four way intersection of Massey St and Greenwood St. It captures 3 lanes of traffic that is either heading West towards Frankton the Western suburbs and Raglen or turning right towards Auckland or left towards Rotorua. The site has long clear visuals with a captive audience of stationary vehicles that approach the traffic lights. In the vicinity is KFC, Burger King, Burger Fuel and various other fast food outlets and liquor stores.