This digital screen is located on the feeder road for The Base, Waikato’s largest shopping centre. Businesses in the mall include Farmers, Nick Scali, The Warehouse, Mitre 10, and Rebel Sport. Congestion at the round-about intersection where the screen is positioned assures high dwell times. This location is a standout for audiences that visit DIY Hardware Stores, QSR, Big Box Retailers, Supermarkets and more (LANDMARKS ID). Audiences that travel past this screen skew female and to 15–24-year-olds.
Specifications
- Screen size 12 x 3m
- Orientation 95°
- Sales cycle Weekly
- Animation No
- Ad duration 8 Seconds
- Pixel size 1920 x 480 px
Gender
LANDMARKS ID
- Female
- Male
