This billboard is located on the busy Vivian Street (SH1) and is positioned to target an audience at the intersection of Tory Street, at the traffic lights . All vehicles travelling North along Tory St into the city will have visuals and so will traffic along Vivian St. This site captures an audience of slow and stationary traffic that utilise this cross town route. This location also has a huge pedestrian audience with a perfect line of sight for pedestrians.