This 6x3m billboard is located on the top of the Fraser St Shops on the corner of SH2 (15th Avenue). It targets a captive audience traveling from the CBD towards the Mount, Auckland, Rotorua or the Southern suburbs of Tauranga. This is one of the busiest intersections in the centre of the Tauranga District. The site is in the vicinity of the popular Fraser Cove Shopping Centre and provides a captive message for all commuters. This location has great exposure with controlled traffic lights.