This site sits proud above the roof line and targets an audience on Pitt St (SH3) cnr Main St. The site enjoys long and clear visuals with slow moving vehicles due to the traffic lights. Pitt St forms the busy ring road around Palmerston CBD with traffic filtering through from SH56 and SH57. This is a great site to target commuters to and from Massey University. Also huge pedestrian audience due to various retailers and NZ Rugby Museum, Globe Theatre and the park across the road.