This prominent digital screen is situated at the busy SH1 Waikato Expressway intersection of Greenwood and Massey St, a key arterial facing traffic heading north towards Te Rapa, Nawton and Auckland. Businesses in the vicinity include KFC, Burger King, Mobil and Hirepool. This location is a standout for audiences that visit Petrol Stations, Department Stores, QSR and DIY Hardware Stores. Audiences that travel past this screen skew to 25–54-year-olds.