This digital billboard is situated on State Highway 1 just before the busy four way intersection of Greenwood St and Massey St. It captures 3 lanes of traffic that is either heading North towards Auckland or turning right towards Hamilton CBD or left towards Frankton the Western suburbs and Raglen. In the vicinity is KFC, Burger King, Burger Fuel and various other fast food outlets, liquor stores and service stations. The site has long clear visuals with slow moving or stationary vehicles that approach the traffic lights.