This site is situated just before the intersection of Fitzgerald Ave and Lichfield Street. Fitzgerald Ave is one of the four main avenues that ring road the CBD and runs between Moorhouse Ave and Bealey Ave en-route to the City. The site is surrounded by businesses & retail outlets, with four lanes of traffic backed-up at the lights this site for longer viewing times and traffic is heading to The Palms Mall and the eastern beach suburbs of New Brighton & North Shore