This digital screen targeting audiences on route to Parnell and the CBD, is located at the Broadway roundabout, and is the main feeder from Remuera and Epsom. The screen benefits from clear sightlines, and long dwell times due to congestion in the area. This location is a standout for audiences that visit Outdoor Stores, Travel Agents, Electronics Stores and Car Dealerships. Audiences that travel past this screen skew male and to 25–54-year-olds.