This digital screen targeting audiences on route to Newmarket’s retail shopping precinct, is located ahead of the Broadway roundabout, on the main feeder from Parnell. The screen benefits from clear sightlines, and long dwell times in the afternoon when Remuera and Epsom homebound audiences congest the area. This location is a standout for audiences that visit Outdoors Stores, Travel Agents, Electronics Stores and Car Dealerships. Audiences that travel past this screen skew male and to 25–54-year-olds.