This site is located near the Avondale Roundabout on the main arterial route between Avondale and and Mt Albert. It targets and audience heading towards Mount Albert. The billboard has clear visuals and during peak periods the traffic is at a standstill creating a captive audience. The site is in the vicinity of the Avondale Shops, Train Station, Cafes, Carl’s Junior and Avondale College, with a good pedestrian audience.